File an Intent-to-Use trademark application if your trademark is not currently sold alongside goods or services “in commerce.”
In short, the cost to trademark a name comes down to whether a custom description is necessary. On one hand, if no custom description is necessary, the cost is $250 per class under TEAS Plus. However, a custom description is necessary, the cost will be $350 per class under TEAS Standard. You can find out if you need a custom description by using the Trademark ID Manual. If no custom description is necessary, use the TEAS Plus. Otherwise, use TEAS Standard.
If you’ve started your trademark application you’ve likely come across two options: “TEAS Plus” vs “TEAS Standard” and asked to pick between the two. You understand
I. What are Trademarks and What Do They Protect?: The Definition of a Trademark What do trademarks protect? The definition of a “trademark” is: