It takes twelve to eighteen months to register a trademark. However, the good news is that if your mark registers, your trademark protection begins from the date of filing, and not the date of registration.
If you’ve started your trademark application you’ve likely come across two options: “TEAS Plus” vs “TEAS Standard” and asked to pick between the two. You understand trademark basics, and you completed a conflict check search for your trademark. Choosing between the two is the difference between a $100 fee, an Office Action refusal, or potential trademark application rejection. […]
I. What are Trademarks and What Do They Protect?: The Definition of a Trademark What do trademarks protect? The definition of a “trademark” is: “‘[a]ny word, name, symbol, or device or any combination thereof’ used by any person ‘to identify and distinguish his or her goods, including a unique product, from those manufactured or […]