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In short, the cost to trademark a name comes down to whether a custom description is necessary. On one hand, if no custom description is necessary, the cost is $250 per class under TEAS Plus. However, a custom description is necessary, the cost will be $350 per class under TEAS Standard. You can find out if you need a custom description by using the Trademark ID Manual. If no custom description is necessary, use the TEAS Plus. Otherwise, use TEAS Standard.