In short, the cost to trademark a name comes down to whether a custom description is necessary. On one hand, if no custom description is necessary, the cost is $250 per class under TEAS Plus. However, a custom description is necessary, the cost will be $350 per class under TEAS Standard. You can find out if you need a custom description by using the Trademark ID Manual. If no custom description is necessary, use the TEAS Plus. Otherwise, use TEAS Standard.
If you’ve started your trademark application you’ve likely come across two options: “TEAS Plus” vs “TEAS Standard” and asked to pick between the two. You understand trademark basics, and you completed a conflict check search for your trademark. Choosing between the two is the difference between a $100 fee, an Office Action refusal, or potential trademark application rejection. […]