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Trademark Articles

trademark symbols

Trademark Symbols ®, ™, ℠ – An Overview (Video)

Using the right trademark symbols–such as the circled “R” (®), “TM” (™), or “SM” (℠)–tells the world what IP rights you claim. The circled “R” (®) symbol means “registered trademark.” The “TM” (™) symbol means unregistered or common law trademark claim. An “SM” (℠) symbol is similar to “TM,” but means “service mark.” The trademark symbols provide the public notice about what intellectual property (“IP”) rights you possess. Selecting the wrong symbol can come with penalties or undervaluing your mark.

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